Thursday, June 25, 2009

How to build email list using landing and “thank-you” pages

The following article presents the very latest information on building
email list using landing pages for higher return. If you have a
particular interest in building email lis using landing pages,
then this informative article is required reading.

Knowledge can give you a real advantage. To make sure you're
fully informed about list, keep reading.

Also known as the “name squeeze page” or “lead capture page”,
you can build your mailing list by funneling all of your
would-be subscribers through the creation of a landing page.
Not only do you do the work just once, your traffic driving
efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page
that converts visitors into subscribers on a very huge

Success Tip 1: Offer a freebie in exchange for your visitor’s
email address. I very much endorse this method of building your
mailing list. You can offer a special report or a sample of
your paid product to your visitor in exchange for their
details such as name and email address.

Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales
letter. While you are not necessarily making a hard sale or
try to get someone to buy your product upfront, being able
to entice your visitors to give their details to you is just
as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important
disclaimers and terms, there shouldn’t be any other links on
your landing page.

Success Tip 4: Rub in the benefits of the freebie you are
offering more than a mere subscription to your newsletter. You
should focus most of the attention of the letter on encouraging
your prospective visitor to download your free offer. Later,
you gently remind your prospect that he or she has nothing to
pay but just merely subscribe to your newsletter in exchange
for the freebie.

As a final reminder and conclusion, in order to build trust,
you can include your hand-written signature or a photo of
yourself explaining where you are coming from and how you can
help your visitor through your free report on offer.

Use your “thank-you” page to generate extra sales.

The “thank-you” page as a ay to generate extra sales.
This is another technique that is easy to set up and can
generate sales for you for years to come.

When you are looking for ways to increase the sales from your
email promotions , it's important to think outside the box.
you could be losing easy sales.

Everybody talked about the importance of the subject line
and "From" address in any promotion you send , because these
are the very first elements your subscribers will see of any
email you send.

But what about the LAST thing your subscribers will see?
They click through from your email promotion to your web side,
they purchase your product ,and then want?

This is another promotional strategy -it's another easy
way to capture even MORE sales from your customers
and push your profits eve higher.

I am talking about the "thank-you" page - the page you should
be directing any customer to after they've either:
a)opted into your email list
b)made a purchase from you.

Rather than leaving your customers high and dry on this page,
you should be presenting them with related offers and

Remember: A customers is MOST resistant to buying in the moments
before they decide to go ahead with they purchase. Their minds
are full of doubt.

Right AFTER they make a purchase , however, they feel much better.
They're excited to start making use of whatever it is they ‘ve just
purchased, and all that stress they felt before they made the
purchase- sometimes referred to as "buying resistance"-has
disappeared. This is why people who have made purchases from you
in the past are likely to do so again in the future – you’ve eliminated
most of their buying resistance.

Yet the "thank-you" page of most web sites typically says nothing more
than "Thanks for you purchase. Click here to return to my homepage"

This is huge mistake! Your "Thank-you" page should be directing
customers to related offers and opportunities.

If you sell upgrades or and-ons to the product that they've just
purchased, you should definitely be telling them about those
product at this point in the sales process.. After all, they've just
demonstrated their willingness to buy one of your product...
why not let them now about other products that you thing they
might need.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

Wednesday, June 24, 2009

Building Your List with Give Away Ventures-Ad Swap Magic

Current info about building list is not always the easiest
thing to locate. Fortunately, this report includes the latest
building list info available.

You may not consider everything you just read to be crucial
information about list building. But don't be surprised if
you find yourself recalling and using this very information
in the next few days.

1 Ad Swap Magic

Here is a little used technique you can implement to build
your mailing list for no additional cost.
I call it “using subscribers to make subscribers” like much
in the context of “using money to make money”.

This simple list building formula can be summed up in
two words: ad swap.

Generally, you trade advertisements with other eZine publishers,
preferably of the same mailing list size or bigger. You
broadcast the eZine publisher’s advertisement to your mailing
list while the eZine publisher endorses your ad to his list.
Yes, you are actually cross endorsing or cross promoting
each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers
possible from the other eZine publisher’s mailing list to sign
up for yours.

The result: you grow your mailing list. This method does not
require money, which means it can be done for free. And the
return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once,
because his subscribers who are also your subscribers can
now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and
soon, you will have a huge mailing list of your own – built

2 Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes
a recent Internet Marketing trend which was started just a
couple of years ago for the mutual benefits of all Internet
Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time
version of ad swaps. In a nutshell, a group of mailing list
owners partner together and pool in their individual gifts in
one limited-time event.

Each participating partner contributes a gift to the event.
The gift can be a free product, membership pass or a product
he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where
he gives the gift in exchange for the subscriber’s email address.
In other words, in order for a visitor to download the digital
gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every
partner will then endorse the Give Away event to their own
mailing lists.

The result: lots of visitors to one event as a collective effort
of several participating partners!

With so many visitors downloading gifts from one focused event,
it is a true win-win situation. This is because the visitors
get to download several free gifts for their own use and every
partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the
making by communicating with other Internet Marketers often
or participating in Internet Marketing discussion and Joint
Venture boards.

Knowing enough about building list to make solid, informed
choices cuts down on the fear factor. If you apply what
you've just learned about building list, you should have
nothing to worry about.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list