Wednesday, February 26, 2014

How to Make a Fortune Promoting Someone Else's Products

Do you know the reason why some affiliates succeed and others fail? Why some make a moderate profit and others a substantial one? There is a reason. Super affiliates start, sustain and then strengthen relationships with subscribers. Their secret weapon is a prospects list; and here are the five steps that you need to take to just as successful.

1. Capture the opt-in

The biggest mistake most affiliates make is that they spend hours generating traffic which they then send directly to their affiliate link. What's the problem with that? The problem is that the most you are ever going to get out of that visitor that you spend all of your time and effort finding is one sale.

Think about what happens if you send them to your squeeze page instead. You can offer them something of value (such as a free report or mini-course) in exchange for their email address. Once you have them on your list they now become your asset; you can build a relationship with them and expose them to more than just that one offer.

You can even redirect them to the affiliate link after they've joined your list, which is where you were trying to send them in the first place.

Clickbank Products 2. Differentiate your offer

You've probably noticed that your affiliate manager has lots of emails and articles for you to cut and paste and send out to your list. That's what's so easy about affiliate marketing right? Wrong. It's highly likely that your prospects are signed up to more than one email list, so the last thing you want to do is send them the exact same email message that they've already seen a dozen times. Doesn't really do much for your credibility.

What you need to do instead is make yourself stand out from the crowd by doing something different. Which brings me nicely onto our next point.

3. Speak from experience

Nothing speaks louder than actual results. If you want to lose a few pounds who do you turn to? Someone else who is struggling to lose weight, or someone you have seen drop 35 pounds? Exactly.

You can make your messages stand out from the crowd by speaking from experience. Tell them how the product you are promoting has been useful to you. Make sure you reveal the results you achieved. You should tell them all about the product, including the bad bits; highlighting the downsides of a product can make you more credible. Don't worry, people will still buy it; you did didn't you?

4. Offer a compelling incentive

If lots of marketers are pushing the same product then it helps to give your readers a reason to click on your affiliate link. Offer them something of value, such as a special report or an audio recording or even a personalised consultation to show them how to get the most out of the product.

Think of something unique and useful to offer your readers to get them off the fence and to purchase through your link.

You don't need to worry if you can't think of anything to offer. Try one of these: you could conduct an interview, hire a ghostwriter, buy reprint rights for an information product or even just take the articles that you're written on a similar topic and create a private access member's site.

5. Look for residual opportunities

There are lots of products out there that pay you a one time commission every time a prospect makes a purchase. But the smart marketers look for residual income. Why spend time driving traffic to a one time commission when it takes the same effort to promote one that pays you month after month?

Look for monthly membership sites, hosting and autoresponder services, databases and other subscription-based services.

You want to promote a variety of different affiliate programmes and the ones at the top of your list should always be ones that pay you a recurring commission.

Becoming a super affiliate is so much easier if you build a list and it all comes down to starting, sustaining and strengthening your relationships with those subscribers.

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