When you are running a website - regardless of whether you have this website in order to promote your business, or in order to try to make a bit of extra money - one thing that will be important is that you pay attention to the principles of search engine optimization; at the same time, however, it is easy to become so wrapped up in your search engine optimization efforts that you forget about all the other things about running a website that are important - including making your website easy to use!
In making your website easy to use, the first thing you should focus on is making it easy for your readers to share your site with others; when you include links throughout your site that make it easy for people to share content through such areas as Twitter, Digg, Google Plus, and facebook, you will increase the backlinks you create, and will increase the traffic that comes your way as well!
As you attempt to make your website easy to use, the next thing that will be important for you to focus on is making it easy for people to navigate your site; on your site, you should include a search bar that enables people to search for specific content on your site, and categorize your posts in such a way that it will be easy for visitors to seek out something specific.
And perhaps the most important thing of all you can do in making your website "easy" for users is for you to make it easy for your visitors to get lost in your site; when you include plenty of links within the content of each post you write, readers will click on these links, and continue sinking deeper and deeper into your site! And of course, the deeper a reader goes into your site (and the more time they spend on your site), the more likely they are to return to your site again and again - and to bring others with them as well!
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