The Art Of The Cold Call

The truth about making money from home

Cold calling is one of the oldest sales techniques out there. It is also one of the most heavily derided! One of the main reasons why it is made fun of so mercilessly is plain and simple: most people don't like receiving cold calls. In fact, plenty of people don't really enjoy having anything "sold" to them at all! You have probably been on the other end of this and experienced this yourself. And because you have experienced this firsthand, you ought to realize what the biggest key to successful cold calling is: Do it differently from the way everyone else does it! If someone automatically thinks, "Oh, gosh, here's another cold call," you have already lost the first battle. Instead, you must learn to cold call differently.

Firstly, understand that you need to put in some research. With just a little bit of research, you can save time and improve your results. With research, you can make sure you are calling people who might be interested in your product or service, instead of just calling people blindly. There are plenty of avenues by which you can gather good information to help your cold calls, but research and studies of your own are the most valuable of all.

When the time comes to make the call, have confidence. A script is a great way to boost your confidence, and it is also a great way to ensure a focused, productive call. Once you have a script, stick to it! The script should not be word-for-word, but you need to know the general idea of what you will say and where you will take the conversation. Over time, you can refine this script. Add things onto the script when you find that they work. Take things out of the script when you find that they do not work.

As you gain more experience, you can start customizing your script depending on the flow of the conversation, or on who you are speaking with. A small business owner might call for a softer tone. Maybe stiffen up a bit - becoming more formal - when speaking with a high-ranking executive. You will become more and more adept at making adjustments the more cold calls you have made.

Some companies cut cold calls out of their strategy completely, claiming that they "do not work." But with the proper use of cold calls, they can actually benefit your business a lot!

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