List building - Calculating Your Average Visitor Value

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An opt-in list can be quite crucial to any site or internet based business. Building your own opt-in list is fundamental of online business. If you want to run successful online business you must extract out as much money as you can from your leads.

There are two main ways of list building: free list building and paid list building. Irrespective what method list building is used you must  know average visitors value.

Average Visitor Value = Gross Sales / Unique Visitors. Also known as: Earning Per Click (EPC)

Your average visitor value (AVV) is the maximum you can pay for a visitor to your site and still break even. Unless you know these values, you cannot make informed traffic buying decisions. Any traffic you buy will be based on 'intuition' or 'hope.'

Example: Let's say you send 100 unique visitors to your site. And, from those 100 visitors, you get just one sale for $100 (a conversion rate of 1%)

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To work out the average visitor value of your site, simply take your gross sales, and divide it by your unique visitors for the same time. So take $100 and divide it by 100 unique visitors, and you are left with an average visitor value of $1.

That means that on average, every visitor you got that day was worth $1 to your business. If you are spending less than your AVV to acquire leads, you have the beginnings of a profitable business. If you are spending more, you do NOT have a sustainable online business.

On the other hand, the two  formulas for making money online are:

 1.) Traffic + Conversions = Sales

2.) Sales > Ad Expenditure

 Let's say you get no conversions, then:

Traffic + ZERO Conversions = ZERO Sales
 Any number you get for traffic multiplied by zero, is still zero.

 If you have no conversions, traffic is worthless. But, if you have conversions – you will have all the traffic you could ever want because affiliates will always send their traffic to whoever pays the highest price for it.

In online  industry, those who have been the best at converting traffic have made the vast majority of the money. And, don't forget about monetize your traffic. It means that you  must have sales funnel that has done over your money in revenue for me these past 12 months

The core of list building - Solo Ads

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     With the solo ads  you can  to generate hundreds of subscribers per day right now, this year.

This may change down the road, but as of right now, this year, solo ads are cheap, they’re effective and very easy because you don’t have to worry about landing page quality score or paying per click and keeping an eye on your ads paying by the click.

     What you’re getting is an ad that goes out to a subscriber list, so whenever you buy a solo ad; let’s say you buy a solo ad for $300 for 1,000 clicks to your site, you pay 30 cents per click to your site and you know exactly how many clicks are going to come to your site and the guy who sends you a solo ad sends an ad out to his email list, which recommends your freebie or your website.

     So they’re transferring their authority over to you, in a way, that’s what makes it the most effective way of generating traffic right now.

    One place you can find a lot of great solo ad deals is by getting on Skype and talking to different solo ad sellers.

You can find solo ads at one place called soloaddirectory.com.

The key to have profitable solo ads is your sales funnel.

You want to have the squeeze page that generates the free subscribers that gives away something. Then you have an upsell from there, which will be a one-time offer for something at an affordable price point.

And then you want to have more upsells from there—upsells on your upsells—along with follow-up promotions in your autoresponder  so you can cover the cost of your solo ads.

Now you may also want to promote things on the download page for your freebies that you’re giving away.

That way you can come close to breaking even or you can profit directly right away from that solo ad before you even get the subscribers on your list.

That’s something you have to think about.

Your own Set and Forget list building system 

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