Tuesday, August 18, 2009

Utilizing the Secrets Of Opt-in Mailing Lists

Current article about opt in list is not always the
easiest thing to locate. Fortunately, this report
includes the latest opt in list info available.

Emails are replacing regular mails from the post
office. Not only because it is cheaper,since you do
not need to buy a stamp, it’s also definitely faster.
Emails can be sent in as fast as five seconds, depending
on the server, anywhere in the world.

No doubt emails are being used to distribute newsletters,
promotional mails, and other stuff. How then would you be
able to round up email addresses to send those marketing
mails you have? Here is where an opt-in list comes in.

An opt-in list is a directory of email address you can
send to those mails to. Though it seems to be easy to find
email addresses, if you are talking thousands in numbers,
it is going to be hard. Besides, you have to determine the
recipient of the email. You wouldn’t want your readers
mostly male if you are selling lipsticks, right?

A good opt-in list should include the profile of the email
address owner. Here are tips on how to create a comprehensive
opt-in list for target market.

Create your website.

Creating a website is made simple nowadays. A lot of
programs are milling about assisting regular computer users
in making and maintaining websites in a real simple way.
Some website creator just needs you to cut and paste, like
that of a regular paint program. Several web hosting sites
are available too. Some are

STOP Paying Google For Clicks and Discover The FREE Click
Formula even free. If you have a site of your own, you can ask
visitors to register with you or sign your guest book as they
leave.Set up a promotion or a freebie.

Not all the best things in life are free, as they say.
But you can definitely try to give something out for sure.
You can see this done all over the web. Free screensavers,
free games, free download of programs. And what do they
need from you? They just ask for an email address, your
name and a little something more about you. Then you can
place a check box on the registration form for sending of
email. For sure, you can think of something to give out
as well.

Write and write some more.

There are some web magazines where in readers can submit
their writings for a particular topic. If you had a chance
to do so, add a link to your article providing information
about what you are trying to promote. Some readers of your
article may enjoy your work so much they’d like to contact
you, so don’t forget to leave your email address too.

Pose an easy opt-out option.

People who like to join your opt-in list would, along the
way may want to opt out of it somehow. People who are wary
of joining may not join at all if they see that it would be
near impossible to remove their email address from the
listing. Show them that it is as easy to opt-out as it
is opting in.

Check other’s strategy too.

It would be better if you can find a partner in generating
an opt-in list. This way,you can split the expenses and
both of you can share the list generated. It will be
best to partner with a company that has a business
similar to your own line. Both of you can profit more
should that be the case.

Use offline ways too.

You can put up a small raffle preferably in a supermarket
for a certain item they buy. You can place an email address
opt-in part in the raffle entry to add to your list. This
way, you’d also know the buying preferences of the
participants if you mark the entries systemically.Creating
an opt-in list entails a lot of work and funds. You should
outline how much you will spend in creating an opt-in list.
People appearing at opt-in lists are sales prospects.

They are those interested in a certain product that you
may be selling. Obtaining an optimal opt-in list would boost
your sales up so these tools are undoubtedly essential.Acquire
an opt-in list now or generate one. Either way, you are
reaching to people that can be your one of your treasured
customers for a long period time.

Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
($147 value FREE) and learn how to start building your own optin list


Thursday, August 13, 2009

How to build list fast - giveaways.

The more you understand about list building, the
more interesting it becomes. As you read this article
you'll find that the subject of list building is
certainly no exception.

Many people have tried to start lists and failed.
However, even if you have failed in the past you can
rejuvenate your list and start anew.Whether you have had
little success in the past or if you are just starting,you
can follow these simple tips to get your list up and going.

One of the most important things to remember is that
your list will be useless if the people on it are not
responsive. At the same time, you are going to need to
lure them into buying your products as well. You can do
this through a variety of ways.

List building success is planning. In order to succeed you
need to see the whole picture first. After all, if you
don’t know where you are going, how do you know how to
get there?

Get these plans down on paper. Planning is one of the
strategies that people fail to do. Yet when you write something
down you are committing to paper what you plan to do and
you can get it out of your head. Some of the most successful
people write their plans down with pen and paper first.

List building planning helps you learn quicker, as you
can see what you need to overcome, or the tasks that you
need to do to get to the next stage.

The list building must be simple.

The secret to building a list fast is contributing
gifts to Giveaways!A giveaway site is an event that anyone
can join, that can last from seven days to a few months.
There are usually 4 or 5 giveaways that are running at any
given moment in time.

There are two sides to every giveaway – the contributor
side (people offering free gifts) and the other side is
members looking for free gifts. These members have to
opt in to your mailing list to get the free gift you
are offering as a contributor

Each one of these giveaways will have rules and will
vary from giveaway to giveaway, but one rule is that you
will promote the giveaway. If you don’t promote the
giveaway your gift will be removed.

As everyone is promoting the giveaway, thousands of people
end up scrolling through the gifts and picking out the ones
they want to download. Your gift will be among them, and
if they want to download your product, they will be taken
to your opt in page, where they will have a chance to get
your gift.

Yes, some gurus say that the subscribers you get from giveaways
are freebie seekers and you will never make money from them,
but these same gurus probably bombard these so called ‘freebie
seekers’ with offers left, right and center so no, they won’t
be responsive, they don’t want you to know what they know.

And yes, these subscribers will probably sign up for a huge
amount of gifts at these giveaway events, but they will stay
subscribed to your list because you will treat them differently
and not bombard them with offers, as soon as their email
address hits your autoresponder account.

In fact,these subscribers are responsive, but only if you
look after them right.

Send these new subscribers free advice, great content, and
more freebies.His initial emails make that new subscriber
warm to him, listen to him and most importantly trust him.

The great thing about giveaways is that you know what the
new subscriber is interested in.

Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
($147 value FREE) and learn how to start building your own optin list


Wednesday, July 15, 2009

Email Marketing How-to - 6 ways

You may not consider everything you just read to be
crucial information about email marketing.
Of all the ways to get website traffic and make money
online, nothing tops email marketing. Of course, email
marketing in itself means many things to many marketers.
After all, it can take on quite a wide variety of

Today I'll cover the various forms of email marketing
available to online businesses and reveal what works and
what doesn't. Here's what we'll discuss...

1. Unsolicited bulk email marketing
2. Opt-in email list rental
3. Email newsletter classified and sponsorship advertising
4. Email newsletter solo mailings (text and html)
5. Email newsletter network advertising
6. Opt-in "series" email marketing

1. Unsolicited bulk email marketing

Let's jump right into that dangerous endeavor referred to
as UCE (Unsolicited Commercial Email) or spam. Most of
you know my take on this. Sure, you can get some website
traffic using bulk email. (Though a response rate close
to the 10% rate some companies promise is not likely -
.01% is more likely.) You can tackle the rigors of
unsolicited bulk email marketing yourself (you'll need
lots of ISP connections because they'll be canceled
quickly!) or hire a company to do the dirty work for you.

But the fact is, since unsolicited bulk email angers a huge
percentage of recipients, your risks can be rather high.
Your domain will end up being blocked by many ISPs and you
could even face some legal battles. In my humble opinion,
unsolicited bulk email is not worth the trouble. Read on and
you'll find that bulk email marketing isn't really necessary

2. Opt-in email list rental

A much "cleaner" version of bulk email marketing is "opt-in
email list rental." There are plenty of companies on the web
that will rent you email addresses that have opted in to
receive commercial email. Actually, in most cases they are
not really renting the addresses; that is, you never see the
addresses. Instead, they charge you a per email address fee
for mailing your message to a list under their management.
But does it work...?

As long the recipients are not being paid to read the
messages and they are genuinely interested in the offers
they signed up to receive, this strategy can be profitable.
The problem is that in most cases you'll pay from ten to
twenty cents per address and mailing to a list large enough
to get great results can get quite expensive. But if your
budget can handle it, you can generate some great targeted
traffic. I've tried a few list rentals myself, though not
recently. The best was from the site postmasterdirect.com
which has millions of addresses in a huge variety of
categories under management.

3. Email newsletter classified and sponsorship advertising

Now let's jump to a more reasonably priced email marketing
solution... "email newsletter classified and sponsorship
advertising". In my opinion this one still gives the best
bang for the buck, especially for small businesses with
modest advertising budgets.

Some people think I recommend ezine advertising because I
have an ezine and I'm trying to sell my own ad space. On
the contrary, I've been trying NOT to sell my ad space for
the last few years. That's why my own rates are fairly
high! I can run my own offers or affiliate offers and make
much more than I can selling the ad space. Many other ezine
editors are finding the same thing. While this has resulted
in rising ezine ad costs over the last few years, one fact
remains... ezine advertising is still one of the most
effective ways to get targeted traffic -- cheap.

Ezine advertising works best when you locate ezines that
your target market actually look forward to reading. And
that's not difficult to do... Just visit an ezine directory
and search for ezines in your niche market. Subscribe to a
bunch of free ezines and read them as they arrive. Look for
larger circulation ezines that have a good following. If
you like the content in any particular ezine, then hundreds
or thousands of other readers probably do too. Place a
classified ad and if your site and offer are up to snuff,
you'll make a profit nearly every time. If you can swing a
top sponsorship ad, that works about five times better than
a regular classified ad! Here are two solid ezine
directories you can scour and locate lots of ezines that
target your particular niche...

4. Email newsletter solo mailings (text and html)

An even better way to utilize email newsletters to drive
traffic and sales is to purchase "email newsletter solo
mailings." I've been able to locate both text and html
solo mailing offers lately and some ezine publishers
really underprice these. (especially compared to list
rental costs.) I've found html email to be especially
effective, returning 4-5 times the cost of the ad in most
cases. Once again, the list should be tightly targeted to
your niche audience for best results. Use the same
directories above to locate ezines that reach your best
prospects and you'll undoubtedly find some that offer this
type of advertising.

5. Email newsletter network advertising

The next email marketing strategy which I've been using
quite a bit lately is "email newsletter network
advertising." In a nutshell, you pay email newsletter
management sites to run top sponsorship ads across their
network of newsletters. The traffic can be targeted to
just about any niche and it's faster that finding each of
the ezines yourself. Although this requires a larger
initial investment than running ads in individual ezines,
in the long run it is usually cheaper and it requires much
less effort. The best advertising resource I've ever found
on the web is an email newsletter network. It's one of the
proven, super-resources I share only with my
Make-A-Living-Online.com members!

6. Opt-in "series" email marketing

Finally, I'd like to cover one last email marketing
strategy which very few Internet businesses use, and use
properly. It's called "opt-in series email marketing."
This is a secret weapon many of the big name marketers
prefer not to talk about much. It works like this... You
offer an attractive and irresistible freebie at your site,
(in most cases this works best via a pop up or pop-under)
and when your visitors claim their freebie, they are
required to enter then name and email address. They then
are subscribed to your series of personalized, scheduled
email messages that you have pre-written. The best type
of series is one that offers free valuable help and
information about the subject they were looking for help
on in the first place.

A well-written email series will form relationships with
your best prospects, something that holds more value than
most online businesses realize. The best part of this
strategy is that once you do the setup work, everything
is completely automated and personalized.

There are a number of sites that offer follow-up email
autoresponder services. I use my Web Business Wizard
service for my own follow ups and it has worked wonders
for my business. When used properly, and with a bit of
originality and flare, this email marketing strategy
can be one of your top sales producers.

In closing... There you have it; six email marketing
strategies and the results they yield.
As your knowledge about email marketing continues
to grow, you will begin to see how email marketing fits
into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list


Thursday, June 25, 2009

How to build email list using landing and “thank-you” pages

The following article presents the very latest information on building
email list using landing pages for higher return. If you have a
particular interest in building email lis using landing pages,
then this informative article is required reading.

Knowledge can give you a real advantage. To make sure you're
fully informed about list, keep reading.

Also known as the “name squeeze page” or “lead capture page”,
you can build your mailing list by funneling all of your
would-be subscribers through the creation of a landing page.
Not only do you do the work just once, your traffic driving
efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page
that converts visitors into subscribers on a very huge

Success Tip 1: Offer a freebie in exchange for your visitor’s
email address. I very much endorse this method of building your
mailing list. You can offer a special report or a sample of
your paid product to your visitor in exchange for their
details such as name and email address.

Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales
letter. While you are not necessarily making a hard sale or
try to get someone to buy your product upfront, being able
to entice your visitors to give their details to you is just
as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important
disclaimers and terms, there shouldn’t be any other links on
your landing page.

Success Tip 4: Rub in the benefits of the freebie you are
offering more than a mere subscription to your newsletter. You
should focus most of the attention of the letter on encouraging
your prospective visitor to download your free offer. Later,
you gently remind your prospect that he or she has nothing to
pay but just merely subscribe to your newsletter in exchange
for the freebie.

As a final reminder and conclusion, in order to build trust,
you can include your hand-written signature or a photo of
yourself explaining where you are coming from and how you can
help your visitor through your free report on offer.

Use your “thank-you” page to generate extra sales.

The “thank-you” page as a ay to generate extra sales.
This is another technique that is easy to set up and can
generate sales for you for years to come.

When you are looking for ways to increase the sales from your
email promotions , it's important to think outside the box.
you could be losing easy sales.

Everybody talked about the importance of the subject line
and "From" address in any promotion you send , because these
are the very first elements your subscribers will see of any
email you send.

But what about the LAST thing your subscribers will see?
They click through from your email promotion to your web side,
they purchase your product ,and then want?

This is another promotional strategy -it's another easy
way to capture even MORE sales from your customers
and push your profits eve higher.

I am talking about the "thank-you" page - the page you should
be directing any customer to after they've either:
a)opted into your email list
b)made a purchase from you.

Rather than leaving your customers high and dry on this page,
you should be presenting them with related offers and

Remember: A customers is MOST resistant to buying in the moments
before they decide to go ahead with they purchase. Their minds
are full of doubt.

Right AFTER they make a purchase , however, they feel much better.
They're excited to start making use of whatever it is they ‘ve just
purchased, and all that stress they felt before they made the
purchase- sometimes referred to as "buying resistance"-has
disappeared. This is why people who have made purchases from you
in the past are likely to do so again in the future – you’ve eliminated
most of their buying resistance.

Yet the "thank-you" page of most web sites typically says nothing more
than "Thanks for you purchase. Click here to return to my homepage"

This is huge mistake! Your "Thank-you" page should be directing
customers to related offers and opportunities.

If you sell upgrades or and-ons to the product that they've just
purchased, you should definitely be telling them about those
product at this point in the sales process.. After all, they've just
demonstrated their willingness to buy one of your product...
why not let them now about other products that you thing they
might need.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list


Wednesday, June 24, 2009

Building Your List with Give Away Ventures-Ad Swap Magic

Current info about building list is not always the easiest
thing to locate. Fortunately, this report includes the latest
building list info available.

You may not consider everything you just read to be crucial
information about list building. But don't be surprised if
you find yourself recalling and using this very information
in the next few days.

1 Ad Swap Magic

Here is a little used technique you can implement to build
your mailing list for no additional cost.
I call it “using subscribers to make subscribers” like much
in the context of “using money to make money”.

This simple list building formula can be summed up in
two words: ad swap.

Generally, you trade advertisements with other eZine publishers,
preferably of the same mailing list size or bigger. You
broadcast the eZine publisher’s advertisement to your mailing
list while the eZine publisher endorses your ad to his list.
Yes, you are actually cross endorsing or cross promoting
each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers
possible from the other eZine publisher’s mailing list to sign
up for yours.

The result: you grow your mailing list. This method does not
require money, which means it can be done for free. And the
return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once,
because his subscribers who are also your subscribers can
now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and
soon, you will have a huge mailing list of your own – built

2 Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes
a recent Internet Marketing trend which was started just a
couple of years ago for the mutual benefits of all Internet
Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time
version of ad swaps. In a nutshell, a group of mailing list
owners partner together and pool in their individual gifts in
one limited-time event.

Each participating partner contributes a gift to the event.
The gift can be a free product, membership pass or a product
he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where
he gives the gift in exchange for the subscriber’s email address.
In other words, in order for a visitor to download the digital
gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every
partner will then endorse the Give Away event to their own
mailing lists.

The result: lots of visitors to one event as a collective effort
of several participating partners!

With so many visitors downloading gifts from one focused event,
it is a true win-win situation. This is because the visitors
get to download several free gifts for their own use and every
partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the
making by communicating with other Internet Marketers often
or participating in Internet Marketing discussion and Joint
Venture boards.

Knowing enough about building list to make solid, informed
choices cuts down on the fear factor. If you apply what
you've just learned about building list, you should have
nothing to worry about.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list