Tuesday, September 23, 2014
How To Avoid Bad Neighbors On Your Website
Are you on fire and ready to change your life by building a million dollar business in the direct sales industry?
When the topic of "bad neighbors" is brought up, you are likely to think about those people who live next door to you and play their music as loudly as possible late at night, or leave their dog outside to bark all night, but when it comes to your website, there is such a thing as "bad neighbors" as well - and as annoying as those bad neighbors in real life can be, the bad neighbors of your website can hurt you a whole lot more, as it is search engines who determine what to do about your bad neighbors! Beyond the basic SEO factors that most people tend to focus on, there are a lot of more complicated things involved, and one of these things is the "neighbors" you are creating; search engines determine your neighbors to be those sites you are linking to, and (to a lesser extent) those sites that are linking to you, and this can actually have a much bigger impact on your search engine ranking than you might have realized. If you want to keep from creating bad neighbors, you will want to keep away from linking to any sites that are unrelated to yours (for instance: if you have a site that deals with car parts, do not link to a site that is centered around selling children's toys!), and you will want to avoid any sites that search engines are likely to view as disreputable - such as sites that contain malware, pop-ups, adult content, offensive content, gambling, or just about any other unsavory activity. Of course, it is easy enough to avoid linking to bad sites once you realize that this is important, but one thing that is more difficult (in fact, that can be practically impossible!) is keeping negative sites from linking to you! Of course, search engines do not give this a whole lot of weight, as you would then be able to create negative sites and use them to link to your competitors, thus dragging down their rankings, but search engines do give this a bit of weight - so in addition to making sure you are linking to good sites, make sure (as best you can!) that the sites linking to you are also good, and in this way you can ensure that you have good online neighbors.