Monday, May 5, 2014

Conducting Effective Giveaways

If you want to start gaining extra customers for your business, one of the best things for you to do is start conducting giveaways, as this is an excellent way to sacrifice a little bit of inventory (or time) in order to gain a lot of exposure; before you conduct a giveaway, however, you need to make sure you are going about it the right way.

One mistake a lot of businesses make when conducting a giveaway is that they give away something that is "convenient" or "easy" for them to give away, but that is not necessarily something that any of their customers want; rather than giving away an item that most customers might themselves see as a "giveaway" item, you can make the contest a success by giving away something they will truly want.

A giveaway should always involve participation from your customers (and prospective customers) in some way, but this does not mean that you need to make their participation difficult or an "obstacle"; instead, you can turn their participation into something that is fun and easy, as more people will participate if this is the case.

Getting people to help spread the word is the most important aspect of a giveaway, and because of the fact that people are busy with all the things going in in their own lives, it is sometime difficult to get people to take this step and help out. The best way to get people to help you spread the word about the contest far and wide is to incentivize the "spread the word" aspect; one way to incentivize this aspect is by having a separate giveaway that each customer is entered into when they spread the word about the first giveaway on such social media sites as Twitter and facebook.

By running a contest in this manner, you will be able to effectively pull scores of new customers your way, and the only money you will need to spend on this form of advertising is the loss of a small amount of your inventory or time - which is a tradeoff that is definitely well worth it!


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