Wednesday, December 3, 2014

Permission Marketing and Its Methods


A drastic movement of change is taking place in the world of marketing. Audiences of consumers no longer want to be marketed through interruptions in their different forms of entertainment. These old methods are still being used, like magazine ads or commercials on the tv, but they aren't the best ways to advertise any longer. Instead consumers have developed defenses for these types of ads. They know when they are trying to be sold and are able to avoid the ad quite well.

Marketing now involves a process that is lengthier but also more efficient. You must first get someone’s permission to advertise to them. This can be accomplished in a few various methods. You can offer a valuable coupon for an item that interests them or directly discount this item straight up. By dealing with you in any of these ways the customer will in return spend valuable time with you. At this point you will be on the way to developing a relationship with them.

The permission to use a customer’s valuable time is extremely valuable to a business. Using the internet is the best way to offer these perks. If you wanted to physically offer a discount or coupon, there would be many costs involved. There would be a need for physical coupon copies, stamps and envelopes. The internet allows you to eliminate many of these costly supplies so you can offer them your product easily.

When you market in this way people will statistically pay attention to what you are trying to sell them. They also will take a longer period of time to pay attention. Any form of marketing today is rather transparent and this one is really no different. The customer will be ok with you marketing to them though and this is what makes this method different. They know that even though they may not want to buy what you are selling, they will still be getting something they want in return for their time.

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