Monday, December 1, 2014

Tips For Selling Books Through Search Engine Marketing

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When you are using search engine marketing to make some extra money (or, perhaps, even to make a living!), one thing that will be nice is those times when you are able to find a website to develop that centers around something you actually enjoy writing about; because of the fact that so many people enjoy reading, this is one area of search engine marketing (SEM) that can be both profitable and fun - but before you can set up a "book sales" website of your own, here are a few things you will want to make sure you are doing.

Firstly, the best way to bring regular traffic your way is to use your site as a "book review" site - and of course, the second key to bringing regular traffic your way is to post regularly; this can seem a bit overwhelming at first, as you may not have read enough books in your time to be able to post two or three reviews a week, each and every week, but the great thing about SEM is that there is no need for you to have actually read the books yourself, as long as you can give readers enough good information!

Of course, if you are simply trying to write review after review (regardless of whether you have actually read the books in question or not), this can get a big tedious, not to mention difficult; in order to combat this, your best approach will be to set up a template that you can use for each and every review, which will give you simple guidelines to follow as you create a short review for each new book.

And finally, you will want to create a lot of internal traffic on your site - causing visitors to skip from one page to another - and the best way to do this on a "book review" site is to include, at the bottom of each post, links to other books they might like! When you do this, you will be able to keep visitors on your site for a while, which will both increase the likelihood of them making a purchase through a link on your site, or of them bookmarking your site and coming back again!

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